Founder-led, creativity-fed. At Foundership, we believe that founder-led challenger brands make people's lives better.

We're dreamers and disruptors rewriting the rules of the consumer-packaged goods industry. Rooted in entrepreneurship, we are the creative pulse, challenging norms and sparking positive impact. In a world where conformity prevails, Foundership stands as a beacon of positivity, inviting you to embrace the extraordinary. Our culture echoes transparency, teamwork, and the perfect work-life balance, defining us as the ones who think different in every aspect. With attributes that are insightful, creative, and intuitive, we present a fun yet put-together presence that breaks away from the ordinary. We embody a look and feel that's healthy, active, and effortlessly stylish. Join us, the rebels of the consumer-packaged goods industry, where each brand shapes its own narrative and our ideal audience is anyone who believes in the power of thinking different. Here's to Foundership, where we don't just dream it, we disrupt it.

Our portfolio companies: